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briefkasten
Launch itA $2.5M/yr market growing +2.7% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible€2.5M€2.5M/yr · 3.2M searches
Avg price
Incredible€44.07avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,506.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€13.53–€294.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale