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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 68Growth 22Conversion 30Competition 27Returns 90Price range 43Avg price 74Brand share 0Review moat 56Quality gap 21

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Good€103.47

avg listing price — sweet spot $15–$100

Market size

Good€694K

€694K/yr · 282K searches

Review moat

Good1,243.57

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€18.02–€207.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

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