39
bit schraubendreher
Skip itSoft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good€3.34–€28.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.51avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,167.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€69K€69K/yr · 104K searches
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand