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Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($3.23–$10.85) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great459.23avg incumbent reviews — the moat a new listing must climb
Growth
Great+60.9%90-day search growth — must beat 0% to launch
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay€141K€141K/yr · 345K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad€6.24avg listing price — sweet spot $15–$100
Price range
Bad€3.23–€10.85cheapest to priciest tracked listing — scored on the share inside $15–$100