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Worth a lookShows low returns (1.3%), but soft demand (-5.6% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€5.78–€34.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good€13.34avg listing price — sweet spot $15–$100
Review moat
Good1,196.95avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay€108K€108K/yr · 184K searches
Growth
Bad-5.6%90-day search growth — must beat 0% to launch