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Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good€3.57–€28.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,198.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€150K€150K/yr · 253K searches
Avg price
Okay€9.03avg listing price — sweet spot $15–$100
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand