40
asbest test
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great€66.40avg listing price — sweet spot $15–$100
Price range
Good€17.07–€138.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,021.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay€111K€111K/yr · 43K searches
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand