41
argon
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great267.32avg incumbent reviews — the moat a new listing must climb
Avg price
Good€120.34avg listing price — sweet spot $15–$100
Market size
Okay€231K€231K/yr · 75K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay€13.72–€299.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand