53
anschlagwinkel
Worth a lookShows low returns (0.8%), but soft demand (-17.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Price range
Great€4.86–€48.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€14.98avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Okay2,002.13avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay€173K€173K/yr · 330K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.3%90-day search growth — must beat 0% to launch