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afd fanartikel
Worth a lookShows low returns (0.7%), but weak search conversion (1.3%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Incredible80.23avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Price range
Good€5.86–€34.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.52avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Market size
Bad€74K€74K/yr · 414K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier