60
aderendhülsen
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good€5.04–€38.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.62avg listing price — sweet spot $15–$100
Market size
Good€462K€462K/yr · 454K searches
Review moat
Okay1,981.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand