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Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+367.9%90-day search growth — must beat 0% to launch
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Good€1.94–€38.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,521.41avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€8.94avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€26K€26K/yr · 74K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals Trending