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abdeckfolie mit klebeband
Worth a lookShows low returns (0.5%), but soft demand (-13.1% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Review moat
Great313.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.04avg listing price — sweet spot $15–$100
Market size
Okay€171K€171K/yr · 142K searches
Price range
Okay€5.06–€19.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.1%90-day search growth — must beat 0% to launch