39
3m vhb
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Good+57.8%90-day search growth — must beat 0% to launch
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,751.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.33avg listing price — sweet spot $15–$100
Market size
Bad€64K€64K/yr · 111K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€5.28–€14.02cheapest to priciest tracked listing — scored on the share inside $15–$100