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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 55Growth 16Conversion 44Competition 75Returns 90Price range 25Avg price 32Brand share 12Review moat 33Quality gap 55

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Market size

Good€386K

€386K/yr · 1.1M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,248.73

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€9.80

avg listing price — sweet spot $15–$100

Price range

Okay€5.12–€18.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-17.2%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Search terms