57
töpfchen
Worth a lookShows a sweet-spot price point ($21.30 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great€21.30avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good€6.92–€36.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good€714K€714K/yr · 1.3M searches
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,153.85avg incumbent reviews — the moat a new listing must climb