47
stapelbecher
Skip itSoft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Good€14.36avg listing price — sweet spot $15–$100
Price range
Good€6.34–€30.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,334avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay€123K€123K/yr · 332K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch