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schlafsack mit füßen
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great€20.78avg listing price — sweet spot $15–$100
Price range
Great€8.49–€47.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good923.45avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Market size
Okay€256K€256K/yr · 1.4M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale