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projektor baby

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Soft demand (-43.5% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 3Conversion 21Competition 66Returns 43Price range 79Avg price 90Brand share 51Review moat 33Quality gap 62

Avg price

Great€21.10

avg listing price — sweet spot $15–$100

Price range

Great€10.22–€33.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Review moat

Okay3,161.06

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad€21K

€21K/yr · 58K searches

Growth

Bad-43.5%

90-day search growth — must beat 0% to launch

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