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meilensteinkarten baby
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Review moat
Great186.45avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good€12.88avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay€4.05–€23.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€174K€174K/yr · 363K searches
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality