48
lets sing switch
Skip itSoft demand (-49.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Incredible91.92avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great€20.28avg listing price — sweet spot $15–$100
Price range
Great€8.02–€36.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay€137K€137K/yr · 282K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.4%90-day search growth — must beat 0% to launch