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Worth a look

Shows low returns (1.4%), but a small market ($56K/yr) keeps it on the watch list.

Market size 14Growth 26Conversion 66Competition 51Returns 88Price range 54Avg price 50Brand share 65Review moat 87Quality gap 70

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Great250.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Price range

Good€5.98–€25.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€11.99

avg listing price — sweet spot $15–$100

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Market size

Bad€56K

€56K/yr · 78K searches

Search terms