54
kinderteller
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-31.2% this quarter) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 6% kills the launch gate
Review moat
Good961.79avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good€12.93avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€4.10–€26.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€256K€256K/yr · 638K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.2%90-day search growth — must beat 0% to launch