Skip to content
59

ikea hochstuhl fußstütze

Worth a look

Shows a thin review moat (55 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 77Conversion 62Competition 43Returns 84Price range 87Avg price 95Brand share 57Review moat 97Quality gap 52

Review moat

Incredible55.31

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€24.03

avg listing price — sweet spot $15–$100

Price range

Great€7.42–€79.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Growth

Great+65.7%

90-day search growth — must beat 0% to launch

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€46K

€46K/yr · 35K searches

Products