52
herzkissen
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but soft demand (-50.2% this quarter) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great274.98avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Price range
Great€4.72–€48.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€13.39avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€30K€30K/yr · 88K searches
Growth
Bad-50.2%90-day search growth — must beat 0% to launch