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feuchttücher box
Skip itSoft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good962.18avg incumbent reviews — the moat a new listing must climb
Price range
Good€6.72–€27.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay€202K€202K/yr · 702K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.55avg listing price — sweet spot $15–$100
Growth
Bad-21.1%90-day search growth — must beat 0% to launch