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baby ball
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Okay€170K€170K/yr · 378K searches
Review moat
Bad8,426.1avg incumbent reviews — the moat a new listing must climb
Price range
Bad€3.99–€18.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€7.71avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand