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Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Avg price
Great€15.59avg listing price — sweet spot $15–$100
Price range
Great€3.00–€51.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good556.14avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good€283K€283K/yr · 850K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand