61
zigarettenanzünder
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+41.3%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Good€288K€288K/yr · 626K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,110.19avg incumbent reviews — the moat a new listing must climb
Price range
Okay€4.68–€22.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.45avg listing price — sweet spot $15–$100