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Worth a lookShows low returns (1.2%), but a deep review moat (5,958 avg reviews) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.66avg listing price — sweet spot $15–$100
Price range
Good€4.31–€27.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€215K€215K/yr · 300K searches
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,957.67avg incumbent reviews — the moat a new listing must climb