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Skip itPrices mostly outside the sweet spot ($5.72–$13.43) — this niche doesn't clear our bar today.
Growth
Great+99.3%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good656.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.58avg listing price — sweet spot $15–$100
Market size
Bad€76K€76K/yr · 118K searches
Price range
Bad€5.72–€13.43cheapest to priciest tracked listing — scored on the share inside $15–$100