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Launch itA $1.3M/yr market growing +11.4% this quarter with returns at 1.2% — clears our launch bar.
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great€1.3M€1.3M/yr · 1.2M searches
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Great€4.23–€61.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good€12.71avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,699.74avg incumbent reviews — the moat a new listing must climb