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Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+35.1%90-day search growth — must beat 0% to launch
Market size
Good€408K€408K/yr · 418K searches
Price range
Good€4.31–€27.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.87avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,583.31avg incumbent reviews — the moat a new listing must climb