40
zaubertuch
Skip itSoft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great244.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.72avg listing price — sweet spot $15–$100
Price range
Okay€6.40–€19.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad€86K€86K/yr · 129K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-65.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier