57
warnweste
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Market size
Great€977K€977K/yr · 889K searches
Review moat
Good803.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.09avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Price range
Bad€6.34–€14.72cheapest to priciest tracked listing — scored on the share inside $15–$100