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warnweste kinder
Skip itSoft demand (-38.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good856.78avg incumbent reviews — the moat a new listing must climb
Price range
Good€5.54–€32.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay€156K€156K/yr · 336K searches
Avg price
Bad€8.75avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-38.2%90-day search growth — must beat 0% to launch