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warnleuchte
Skip itSoft demand (-66.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great€21.56avg listing price — sweet spot $15–$100
Price range
Great€11.59–€38.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great427.89avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay€256K€256K/yr · 397K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-66.8%90-day search growth — must beat 0% to launch