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Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Great€15.63avg listing price — sweet spot $15–$100
Review moat
Okay1,580.24avg incumbent reviews — the moat a new listing must climb
Price range
Okay€6.10–€21.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Market size
Okay€133K€133K/yr · 66K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality