42
w5w led
Skip itSoft demand (-40.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,345.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay€254K€254K/yr · 459K searches
Price range
Okay€3.22–€22.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.07avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-40.0%90-day search growth — must beat 0% to launch