35
w16w led
Skip itSoft demand (-27.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad5,174.21avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€8.50avg listing price — sweet spot $15–$100
Market size
Bad€72K€72K/yr · 83K searches
Price range
Bad€2.16–€17.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.2%90-day search growth — must beat 0% to launch