52
trichter
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($2.17–$12.11) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Review moat
Good905.52avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good€407K€407K/yr · 654K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Avg price
Bad€6.87avg listing price — sweet spot $15–$100
Price range
Bad€2.17–€12.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier