36
thule proride
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+118.6%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€115.67avg listing price — sweet spot $15–$100
Review moat
Good1,386avg incumbent reviews — the moat a new listing must climb
Price range
Okay€29.70–€199.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.6%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€31K€31K/yr · 20K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand