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startpilot
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Review moat
Great477.58avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.65avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Price range
Okay€5.94–€19.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€115K€115K/yr · 88K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf