51
spurstangenkopf
Worth a lookShows a thin review moat (81 avg reviews), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Review moat
Incredible80.96avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Avg price
Great€17.22avg listing price — sweet spot $15–$100
Price range
Great€7.25–€43.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€48K€48K/yr · 108K searches
Brand share
Bad96%top-5 brand share — brand-locked demand