54
schaltknauf
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a small market ($45K/yr) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great221.98avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Price range
Good€4.86–€31.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.89avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€45K€45K/yr · 256K searches
Signals No Dominant Brand