51
schalter
Worth a lookShows low returns (0.6%), but soft demand (-14.1% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good737.24avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay€179K€179K/yr · 705K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.30–€20.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Avg price
Bad€6.52avg listing price — sweet spot $15–$100
Signals No Dominant Brand