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Worth a lookShows low returns (1.5%), but soft demand (-14.3% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great€16.68avg listing price — sweet spot $15–$100
Price range
Good€7.61–€32.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,216.05avg incumbent reviews — the moat a new listing must climb
Market size
Okay€209K€209K/yr · 289K searches
Growth
Bad-14.3%90-day search growth — must beat 0% to launch