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reflektorweste
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but soft demand (-38.4% this quarter) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Avg price
Great€15.29avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good€4.78–€43.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good614.82avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay€103K€103K/yr · 197K searches
Growth
Bad-38.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand