52
radlager
Worth a lookShows a sweet-spot price point ($45.80 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Avg price
Incredible€45.80avg listing price — sweet spot $15–$100
Review moat
Great153.84avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good€14.98–€145.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€282K€282K/yr · 251K searches
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand