54
quad
Worth a lookShows beatable incumbent ratings (4.0★), but weak search conversion (0.1%) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great282.02avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Market size
Good€286K€286K/yr · 636K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Bad€374.58avg listing price — sweet spot $15–$100
Price range
Bad€11.82–€2508.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale